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October 28, 2011
By: KERRY PIANOFORTE
Editor, Coatings World
Nissan North America, Inc. (NNA) launched its nationwide Nissan Certified Collision Repair Network at NACE, the International Autobody Congress and Exposition, in Orlando. The new certification program is open to both dealer-owned and independent collision shops. Nissan has teamed up with DuPont Performance Coatings (DPC) to assist in the implementation of the program’s certification process and I-CAR, the Inter-Industry Conference on Auto Collision Repair, to conduct technician training. Once a facility has successfully completed the application process, the shop manager will be contacted to set up a meeting to review the enrollment and inspect the facility. A DPC representative will conduct a comprehensive inspection of the facility to ensure that all standards will be met. For participating collision shops, the Nissan Certified Collision Repair Network delivers the opportunity for the repair facility to attract new customers and to generate additional business from their existing base. The program offers: the ability to promote services as a “Certified Collision Repair Facility” by Nissan North America, Inc.; a web-based customer search system of program facilities; an opportunity to generate additional revenue and profit from service and parts sales; and an opportunity to interact with and provide services to customers who are new to the facility.
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